Premium market has highly demand for investors. But, if you take a look closer to the economic price products, the volume is high and it enables investors to generate more money from them.
The switch to less expensive product do not always required making a second brand from zero. The different characteristic of customers in two different markets could be challenging.
Is there any other way to have second line product without scarifying the existing brand? A smart strategy is always available if you are willing to invest your time to read this article.
Naturally an acquisition may have the goal to develop the business to a bigger market share by buying competitor’s market. The only way to do it is to buy the company’s ownership. A bigger company could extend the market segment to a different customer by acquisition.
Other acquisition might have problem in legal matters which could be solved by acquisition. The entry restriction for investment may put certain limit for 100% ownership, either in new established company or in case of leveraged buyouts.
The smart way to take the market in a certain country is buying shares of local company and proposing for a joined branding for marketing. Certain countries may restrict as well buying done by foreign investor. The way out for this problem is Mergers and Acquisitions.
For a new beginning investor, the reasons for Mergers and Acquisitions actually are not limited to the two reasons. The first reason is the major motive of acquisition and the second is well known for foreign investor due to legal limitation is naturally decided by government to protect local investors.